About this project

Mobile Trends is a scene about endless scrolling: a feed of short videos slides out of a smartphone on a table, bends and spills down, while new clips keep scrolling on the screen. A perfect visual for app ads and content about social media, trends and mobile marketing.

The real value of the project is a technique that is rarely explained: how to trim the feed at the top and bottom with no masks or booleans, only a Vertex Map, fields and a vertex attribute inside the material. Take the scene apart, drop in your own videos, and you have a ready clip for commercial 3D animation or an app promo.

Seamless Loop Animation: A 380-frame loop: the feed and the clips on the screen move continuously, and the end meets the start perfectly.Feed Built with Cloner & Spline Wrap: The slide planes are cloned with a MoGraph Cloner and bent along a spline with Spline Wrap, while a slider rig with a Linear Field moves the whole feed — the path is easy to reshape.Trimming with Vertex Map & Fields: A Vertex Map tag with two Linear Fields (Min blending) defines the visible area, and a Vertex Attribute node in the Redshift material hides the feed at the top and bottom — no masks or booleans.Easy-to-Swap Video Slides: Every slide is its own material with a video texture: drop in your own clips, app screenshots or product shots, and the feed updates automatically.Redshift Materials & Lighting: A detailed smartphone model, glossy plastic, copper and soft studio light from four Area Lights against a warm orange backdrop — the scene is ready to render.

What you can do with this project:

Open the project to take apart the setup behind the effect: a spline sets the feed’s path, a cloner places the slides, fields drive both motion and visibility, and the material reads the Vertex Map to show content only where it should. This is how screens come alive in app videos and UI animation.

Recolour it for your brand, put your own videos into the slides, reshape the spline or place another gadget on the table, and you have a striking clip for an app ad, social media or a presentation.

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